Study Investigating the Influence of Corporate Social Responsibility on Consumer Purchase Intention

Abstract

This study utilized a questionnaire to construct a comprehensive model that incorporates customers' intents to make a purchase, their opinions of the quality of the product, and the corporate social responsibility (CSR) of the company. The study subsequently examined the impact of corporate social responsibility (CSR) on customers' purchase intentions, with product quality judgments acting as a moderating variable. The findings indicate that the impacts on individual dimensions vary, and that Corporate Social Responsibility (CSR) directly and positively affects customers' purchase intentions. The impression of product quality in connection to charity giving, legal accountability, and environmental responsibility favorably moderates customers' purchase intentions. Conversely, it has a negative moderating effect on the influence of consumer and economic responsibility.