Impact of Social Media on Consumer Behavior: A Managerial Perspective
Keywords:
Marketing Strategy, Consumer Trust, Market Research, Social Media Analytics, Customer Journey, E-commerce, Engagement, Influencer Marketing, Branding, Online Presence, Digital Marketing, Managerial Perspective, Consumer Behavior, Social MediaAbstract
This scholarly article delves into the multifaceted impact of social media on consumer behavior from a managerial perspective. As the digital landscape continues to evolve, social media has become an integral part of consumers' lives, influencing their decision-making processes and shaping their purchasing behaviors. Through an in-depth analysis of various aspects, this article aims to provide insights for managers navigating the dynamic intersection of social media and consumer behavior.
